If you want to learn how to start an eCommerce business then you are in the right place. This guide will give you a brief roadmap to getting started with the eCommerce business. This step-by-step process will guide you to start an eCommerce business from scratch.
How to start an eCommerce business (step-by-step guide)
1. Decide your Business Model
The first step to start your online business is to research the e-commerce business model. There are different business models that work with different niches like digital products, physical goods, or any service.
Before you start with the products that you should sell, understand the different business models available.
There are two business models which are:
If you don’t want to heavily invest in the products you can start with the dropship store, where the manufacturer handles the products from start to end. Here you will only tell the customer details to them and the product to be shipped.
If you wish to have your own warehouse full of products you can go with this business model. You can buy the products in bulk which are usually called wholesale, sell these products online and earn the profit. In this business model, you have to handle the process of shipping products to customers.
2. Research your eCommerce Niche
The second step is the most important step in starting your online business. Start researching your niche which will be more profitable for you. There are several products that you can sell. A product can be a physical product, digital products (like ebooks and software), Online Courses, and any other service. Don’t choose a niche that is already crowded and major brands are offering. But you can work together with the business owner, sell their products, earn a profit, and become an affiliate. The other option is to choose a niche which is less competitive, it can make your business prominent where others are not offering the same service or product.
3. Decide your target market and Products to sell
After deciding your business model and your niche, your next step is to find the target market where you can sell the products. It is very important to understand your customer’s needs and wants. You have to figure out what your customer will buy and what they most like to buy. While you can discover your customer demands by finding the keywords with any keyword tool like google’s keyword planner. You can search for your products and find how many times people search for it, so you can easily identify what people are looking for.
4. Decide the name of your brand
When you decide the target market and product to sell, the next step is to decide the name of your brand. The name of your brand should be mirroring your product niche, it will have a good impression to your customers and it’s good for your online store SEO. People will easily find you when your name is similar to your product.
5. Register your brand
If you want to run a successful business, you should give it a real identity. Register your brand and make your business legal. Register for tax and get your business license.
6. Decide eCommerce platform
After you decide on your name the next step is to buy a space where you will showcase your products. There are different e-commerce platforms that allow you to make your store and sell products. The most popular eCommerce platforms are Shopify, big commerce, and Squarespace, etc. These eCommerce platforms give you the ability to buy a package and make your store. But you can also buy your own domain (Get a discount on domain and hosting ) and create a store with WordPress using the Woocommerce plugin or go with Magento.
7. Create a store and showcase your products
Now go one step further from the eCommerce platform and choose a layout for your online store. There are hundreds of eCommerce store themes in the market, you can choose the theme which suits you. The eCommerce store theme should be simple and elegant, choosing a simple theme will appeal to the customers. Then showcase your products to your store. Upload images and write good descriptions for your products
8. Promote your eCommerce store
Promote your business with SEO, you need to find the keywords related to your products and you can also run ad campaigns. You can also run campaigns on social media and sponsor your content. Moreover, you can promote your business on Youtube. It only depends on your budget how much you can invest in promoting your store.