Are you a beginner or want to learn digital marketing?
Before we go into the details of digital marketing let’s first have a look at what digital marketing is.
What is Digital Marketing?
Digital marketing refers to marketing on the internet through digital channels to reach prospective customers such as websites, mobile messaging, email marketing, social media marketing, display advertising, search engine marketing, and mobile apps. Whereas, Digital marketing is less expensive than traditional marketing. And It’s a lot easier to reach a large number of customers on a smaller budget by applying any of these digital marketing category campaigns.
7 Digital Marketing Categories
List of some digital marketing categories are:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Display Advertising
- Social Media Marketing & Advertising
- Content Marketing
- Mobile Marketing
- Email Marketing
Read on to learn Digital Marketing Tips For Small-Business that can help you grow your business.
1. Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization – it is the process to optimize your content to rank on the first page of search engine results. Furthermore, It is the process of increasing the quantity and quality of the website traffic through organic search engine results. And It could increase brand awareness, attract local customers, and build credibility without spending a single penny.
As we know that there are many search engines out there but Google is the most popular because 90% of the world’s searches are done on google. By implementing an effective SEO strategy that follows specific guidelines and best practices can rank the website on the first page of search engine results.
Mainly SEO is of two types: On-Page SEO, and Off-Page SEO.
In On-Page Optimization, you need to pay attention to mainly three points.
- Content: Write good quality and valuable content.
- Relevant Keywords: Use relevant keywords according to your post.
- Well structure site: Your website or web pages must have good design.
Off-Page optimization is the external factor in order to improve its position in search rankings. It improves your ranking in terms of authority, popularity, credibility, and relevance to both users and search engines who see your site.
Following are some factors of off-page optimization.
- Page Speed Optimization: Your site speed must load faster within 2.9 seconds.
- Backlinks: Create high-quality and valuable backlinks.
- Security: Your site must be HTTPS enable.
Want to learn more? Read the article SEO For Beginners (Get Free Traffic From Google)
2. Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a marketing process in which traffic generate from search engines.
It’s a digital marketing strategy used to get traffic and increase the visibility of a website in search engine results pages (SERPs) and alternately referred to as paid search or (PPC) pay per click. The paid advertising platforms like Google Ads or Bing Ads.
3. Display Advertising
Display advertising refers to the act of advertising a product or service through graphics like text, flash, images, audio, and videos on networks of publisher websites like Google Display Network and Facebook. The purpose of display ads is to deliver Brand awareness to site visitors.
Display ads are placed on third-party websites in the shape of banners, text, and images. Moreover, a Display ad is a broader term, however, it can be divided into mainly three categories.
1. Site placement advertising: In site placement ads, the advertisers choose the website they would like to display ads on.
2. Contextual advertising: In contextual ads, networks place ads on relevant websites, eg showing an ad for cat food on a pet adoption website.
3. Remarketing: In Remarketing, display ads appear to people who have visited your website or used your app to reach previous visitors and users.
4. Social Media Marketing & Advertising
Social Media Marketing refers to any social media action that you take which is unpaid includes posting your blogs, sharing info with your followers, or commenting in social media groups. Most businesses understand the importance of social media, so they are doing it consistently and engage their target audience. Therefore, creating and engaging high-quality content with amazing offers for your audience will help you to increase brand awareness. As result, you can generate more conversions. So start creating and posting high-quality content and reach a large number of audiences through social media marketing.
Social Media Advertising refers to any action you take on social media that is paid. So you can grow an organic audience of followers by social media marketing or you can also use paid social advertisements to reach your target demographic. Most businesses use both strategies to reach their goals as both strategies together will work better.
In addition to this Digital marketers run digital advertising on different platforms, it depends on their target audience and niche. The platforms include:
- Google (Adwords)
While Facebook and Twitter are the most popular social media platforms having billions of users. But a successful social media strategy not only needs high-quality content but also needs amazing deals and promotions for the audience to engage them.
5. Content Marketing
Content marketing is a marketing strategy that involves the creation and sharing of media (articles, videos, podcasts, and other media) used to attract, engage, and retain an audience.
Moreover, It is permission-based marketing in which potential customers opt-in or sometimes share the content. If you want to gain the trust of your customers, you should provide them with something relevant material that they are looking for; this is the main idea of content marketing.
6. Mobile Marketing
Mobile marketing is the digital marketing technique in which mobile users are focused. It’s a marketing strategy in which products or services are promoted via mobile SMS, MMS, mobile apps, and websites.
7. Email Marketing
Email marketing is the process of sending a commercial message to your subscriber list using emails. It is the most effective way to turn a visitor into a potential customer and current customers into repeat ones.
However, emails sent to a potential or existing customer will also be considered in email marketing. The emails can be a Newsletter campaign, Acquisition, Retention, and Promotional depending on your niche. To run successful email marketing campaigns first you get to know about your audience otherwise your email will end up in the spam folder.